CargoVi

UI/UX and branding for a cargo transportation platform

Overview

In my recent project with CargoVi, I led the design overhaul for their cargo transportation platform, focusing on UI/UX and branding. The main color scheme of shaded light-blue/blue, white, and greyish black, coupled with rounded borders, was carefully chosen to provide a visually cohesive and user-friendly experience. The redesign aimed to enhance the overall aesthetic appeal and usability of the platform, ensuring a seamless and efficient experience for users engaged in cargo transportation logistics.

Approach

Navigating the intricacies of cargo transportation, I dedicated a significant effort to visually represent the entire process on the CargoVi platform. One challenge involved illustrating the filling of cargo spots as shown on the example for the entire journey from Milan to Vilnius. The redesigned platform features a dynamic and interactive map with a blue line representing the cargo route. To enhance user comprehension, I implemented a stroke radius on the blue line, effectively showcasing the spatial coverage and journey progression. This detailed visualization not only simplifies the understanding of cargo logistics but also offers users a comprehensive view of the filling process, ensuring a smooth and informed experience throughout their cargo transportation journey on CargoVi.

Liverpool